〔Abstract〕AsanindispensableandnaturalpartofEnglishlanguage,Englisheuphemismshaveexistedforalongtime。Theappearanceofeverything,includingeuphemism,hasitsreasons。TheemergenceofEnglisheuphemismshasacloserelationwithlanguagetaboosandreligion。SinceEnglisheuphemismsplayanimportantroleinsocialcommunication,theyworthcarefulandthoroughstudy。Thispaperwillmainlydealwiththeformation,classificationandsocialfunctionofEnglisheuphemisms。 VariousmethodshavebeenusedtoformEnglisheuphemisms,includingphoneticdevices,spellingdevices,vocabularydevices,grammaticaldevicesandrhetoricaldevices。 ThepaperalsotriestoclassifyEnglisheuphemismsaccordingtothecontent。Englisheuphemismsarealmostemployedinallfieldsoflifesuchasinthefieldofdailylife,inthefieldofeducation,inthefieldoflaw,inthefieldofpolitics,andinthefieldofcommerceandindustry。 FromthedaytheycameintobEing,Englisheuphemismsplaytheroleofsociallubricator。Withoutthem,theworldwillbefullofconflictsandthesocialorderwillbeinchaos。ThefunctionofEnglisheuphemismsispersified。Besidesevasion,Englisheuphemismsnowarealsousedforpoliteness,eleganceanddisguise。 〔KeyWords〕Esocialfunction 【摘要】委婉语是人类语言中的一种普遍现象,其存在的历史相当悠久。任何事物的出现总有其原因,委婉语当然也不例外。委婉语的出现是与语言禁忌息息相关的。英语委婉语在交际中起着十分重要的作用,因此值得深入的学习和研究。本文主要从英语委婉语的构成方式、分类和社会功能来进行阐述。英语委婉语的构成方式多种多样包括语音手段、语法手段、修辞手段等。论文还试图根据英语委婉语的内容对其应用范围进行归类。英语委婉语涉及生活的方方面面,既有日常生活中的委婉语又有教育和法律委婉语以及政治委婉语与商业和工业领域委婉语。从其诞生之日起,英语委婉语就肩负着社会润滑剂这项重任。可以预见如果没有委婉语人际交往中将会增加许多摩擦和矛盾。英语委婉语具有多样化的功能。除了避讳,它还具有礼貌、求雅、掩饰等功能。 【关键字】英语委婉语;构成方式;分类;社会功能 1。Introduction Euphemismshaveexistedforalongtime。ThewordeuphemismcomesfromtheGreekwordEuphemia。Theprefixeumeansgood,thestemphememeansspeechorsaying。Manypeoplehavedefinedeuphemism。Herearesomeofthedefinitions。 (1)(exampleofthe)useofpleasant,mildorindirectwordsorphasesinplaceofmoreaccurateordirectones。〔1〕 (2)apolitewordorexpressionthatyouuseinsteadofamoredirectonetoavoidshockingorupsettingsomeone。〔2〕 (3)alessdirectwordusedinsteadofonethatisharshorbluntwhenreferringtosomethingunpleasantorembarrassing。〔3〕 (4)SExpressionthussubstituted。〔4〕 (5)apolitewordorexpressionthatpeopleusetotalkaboutsomethingunpleasantorembarrassing,suchasdeathandsex。〔5〕 (6)Aeuphemismisusedasanalternativetoadispreferredexpression,inordertoavoidpossiblelossofface:EItherone’sownfaceor,throughgivingoffence,thatoftheaudience,orofsomethirdparty。〔6〕 Justastheabovedefinitionsstate,someharsh,blunt,unpleasantoroffensivethingsinlifeshouldnotbestateddirectlyandtruthfullyincertainoccasions。Underthesecircumstances,somebettersoundingnamesshouldbeused。Euphemismisapartofhumanlanguageaswellasapsychologicalandculturalphenomenonofdifferentnations。TheusageofEnglisheuphemismreflectsethicsandbehavioralcodeofpeopleinEnglishspeakingcountries。Fromthedayitcameintobeing,euphemismfunctionsasthelubricatorofcommunication。Thusitenablespeopletoliveinharmonyandmakesconversationssmoothandsuccessful。 Thefollowingpartsholdadiscussionontheorigin,formation,classificationandsocialfunctionofEnglisheuphemisms。 2。TheoriginofEnglisheuphemisms Euphemismisthelinguisticreflectionofsocialpsychologyandaproductofsocialandculturalenvironment。〔7〕Inwesternnations,theusageofeuphemismsinearlytimesoriginatedfromreligionoradmiresanddreadofgods。〔8〕Itsearlieremergencehadacloserelationtolanguagetaboosandreligion。 Inancientsociety,asthelevelofproductivityandsciencewasverylow,peoplefailedtoexplaintheessenceofsomenaturalphenomenasuchaslighteningandthunder。Theycametobelievethatthereweresomesupernaturalpowers,ortheexistenceofdevilsandgodsthatcontrolledtheirlivesandeventhewholeworld。Theydarednottomentionthenamesofthedevilsandgodsdirectly,justastheidiomgoesSpeakofthedevilandheappears。Thus,languagetabooscameintobeing。Tofindasolutiontothisproblem,peopleusedothernamesthatis,euphemismstosubstitutethenamesofthosethingstheyfearedincircumstancesthattheyhadtospeakofthem。Becauseoftheusageofeuphemisms,peoplefeltthattheyweresomewhatdistantfromwhattheywereafraidofandtheirsafety,happiness,healthandgoodluckwereguaranteed。Thoughitisaratheroldreligiouscustom,itstillexertsastronginfluenceonmodernwesternnations。 Asweallknow,themajorityofthepopulationofEnglishspeakingcountriesbelievesinGodconsciouslyorunconsciously,andtheythinkthatGodexistseverywhereandhasunlimitedpower。WordsrelatedtoGodandreligioncanonlybeusedinreligiousceremonies。SincethenameofGodisregardedastheavatarofGoditself,peopleusuallyusetheLordtoreplaceit。Besides,JesusiseuphemizedasGee,jeepers,jiminy,CricketorCandthedeuce,thedickensorOldNicksubstitutestheDevil。 3。TheformationofEnglisheuphemisms VariousdevicesareemployedtoformEnglisheuphemisms。 3。1Phoneticdevices PhoneticdistortionisacommonmeanstoformEnglisheuphemism。Forexample,PeopleuseGad,Goodness,Gosh,andGollytoreplaceGodandusecripestoreplaceChristinordertoshowrespect。Assonanceisanotherimportantmeanstoformeuphemisms。Forexample,‘acoffinshop’iseuphemizedas‘acoffeeshop’,for‘coffin’and‘coffee’havesimilarityinsound。〔9〕RhymingslangisalsoemployedtoformEnglisheuphemisms。Slangisveryinformalandhaslocalcolor。Itwasoriginallyusedbyworkingpeople。Now,someslangwordshavebeenacceptedinStandardEnglishandusedaseuphemisms。Forexample,Bgraspandgruntisrhymingslangforcuntandtealeafisforthief。 3。2Spellingdevices 3。2。1Abbreviations Someeuphemismsareabbreviations。Forexample,VDBOBMWCODreplacestotakeanoverdose,etc。 3。2。2Reinterpretationofinitials ReinterpretationofinitialsisalsousedtoformEnglisheuphemisms。Forexample,hotandcoldisaroundaboutexpressionforheroinandcocaine。hotandheroinhavethesameinitialhandcoldandcocainehavethesameinitialc,buthotandcoldsoundslessaccurateandindirect。 3。3vocabularydevices 3。3。1Loanwords Borrowingistheuseofloanwordsinordertoavoidtaboos。Itisthoughtthatloanwordshavefewnegativemeaningandsensitiveassociations,sothattheysoundmoreneutralandpleasant。〔10〕 Hereisalistofdirectexpressionsandtheirrespectiveeuphemisms。 EnglishFrenchLatin smellscent stinkodor fatrotund sickillindisposed lieprevaricate spitexpectorate sweatperspire〔11〕 Asweallknow,in43A。D。RomanEmpireconqueredEnglandandbroughtLatintoEnglandandLatinbecameofficiallanguageinEngland。AftertheNormanConquestin1066,FrenchbecamethegovernmentallanguageinEngland。ButFrenchandLatinwereonlyspokenbytheupperclasses,andamongthelowclassesEnglishwasspoken。Theupperclassesheldtheviewthatwordsusedbythemselvesweresuperiortothoseusedbythelowclasses。SotheyusedFrenchorLatinwordstoreplaceunpleasantEnglishwords。LaterpeopleacceptedtheviewthatFrenchandLatinwordsaremoreeuphemisticthanEnglishwords。 3。3。2Usingupliftingwords UpliftingwordscanmakeonefeelhappierormorehopefulsotheyareusedquitefrequentlyinmodernEnglishasanimportantmeanstoeuphemizethingsrelatedtothehumblesocialclass。Themainpurposeofusingtheseeuphemismsistomakemenialjobssounddecent。Forexample,peoplereplacewaitersorwaitressesbythediningroomattendants,landscapeworkerbylandscapearchitect,garbagemanbysanitaryengineer,andsubstitutebutcherwithmeattechnologist。Generallyspeaking,informingeuphemismtheruleofusingwordsthatareeasyontheearsisobservedforthepurposeofconsolation。Throughusingupliftingwords,theembarrassingfactsareembellishedandnolongerunpleasant。 33。3Usingvaguewordsorexpressions Inmodernwesterncountries,vaguewordsorexpressionsareusedinalmostallthefields。Ifaneighboringgirlhasachildbeforemarriage,peoplewillcommentlikethis:‘Shehasanaccident。’Theword‘accident’isveryvague。Ifapersoncameacrossadisasteranddied,peoplewillalsouse‘accident’todescribehissituation。Theymaysay:‘Hehasmetwithanaccident。’〔12〕Inschoolastudentmaysaytoateacher:Sorry!Ihavetodomybusinesswhenhewantstogotothewashingroom。Besides,andhomosexualisreplacedbyqueer。Itisnowonderthateuphemismisnamedweaselwords。〔13〕 3。3。4Usingcountrynames Namesofsomecountriesareusedtosubstituteuncomfortablethings。Forexample,Dutchcouragereplacesweakcourage,thatis,andDutchuncleisforunpleasantrelative。WeallknowthattherewasawarbetweenBritainandDutchin17thcentury。Fromthenon,hatredexistedamongpeopleinthesetwonations。AndEnglishmenusedeverychancetomakejokeofDutch。BesidesDutch,FranceisalsousedtoformeuphemismslikeFrenchnovelsforpornnovelsandFrenchlettersforcondom。AndpeopleuseFrenchdevicesmethodsorsimplyFrenchisetoreplacemethodsofbirthcontrol。PeopleinBritainbanterFrenchbecausetheywereonceruledbyit。 3。4Grammaticaldevices Moreandmorelinguistsbecometonoticeeuphemismsformedthroughgrammaticaldevices。Sucheuphemismsareusedbyspeakerswithacertainpurpose。Onlythroughthecontext,canlistenersfigureoutspeakers’specialintention。 3。4。1Usingthepasttense InwrittenEnglishthepasttenseismostlyusedtoexpressanactionorafacthappenedinacertainpointoftimeinthepast。ButinoralEnglish,thepasttensecanreplacethepresenttensetomakethemeaningofthesentencessoundsmorepoliteandmild。 (1)Doyouwantmetohelpyou? (2)Didyouwantmetohelpyou? (3)Iwonderifyoucandomeafavor。 (4)Iwonderedifyoucoulddomeafavor。 (5)Wouldn’titbebetterforustostartoffalittleearliertomorrow? (6)ThisissomethingIshouldadviseyounottodo。 Byusingthepasttenseofmodelauxiliaryverbs,theabovesentencesputforwardapoliteproposalinsteadofaharshone。 3。4。2Usingthesubjunctivemood ThesubjunctivemoodinEnglishismainlyusedtoexpressdoubt,wishes,orpossibility。WhenusedinspokenEnglish,onecanachieveabettercommunicationeffectthanwithindicativemoodorimperativemood。Herearesomeexamples: (7)IfIwereyou,Iwouldnotgothere。 (8)Ifhebefoundguilty,hismembershipwouldbesuspended。 (9)Itisessentialthatherecognizehisfault。 3。4。3Usingthepassivevoice InEnglish,thepassivevoiceisusedtoavoidmentioningthedoer,especiallywhenexpressingcriticism。Herearetwoexamples: (10)Itisgenerallyconsiderednotacceptabletoactthatway。 (1 1)Thisbookwasnotwellwritten。 Insentence (10),thepassivevoiceistactfullyusednottoindicatewhoactsthatway。Insentence (1 1),thespeakerdoesnotmentionwhoisthewriterinordernottohurtthepersonconcerned。 3。4。4Usingparentheses Parenthesesarealsousedtoformeuphemisms。Andaparenthesiscanbeaword,aphraseorasentence,suchas,Ithink,Iguess,I’mafraid,Isuppose,Iwonder,itseems,anditissaid。Theyareusedtomakeastatementlessdirectorlessstrong。Herearesomeexamples: (1 2)Theman,itseems,istheonewholivesnextdoortoTim。 (1 3)This,Ithink,isaverygoodwaytoimproveyourEnglishstudy。 WithitseemsandIthinkthetwosentencessoundmoremodestandlessrighteous。 3。4。5Usingplease Outofkindnessandpoliteness,thewordpleaseisusedasaeuphemisticdevice。Examples: (1 4)Nophotos,please。 (1 5)Closethedoor,please。 (1 6)Children,please!Iamtryingtowork。 Insentence (1 4),pleaseisemployedonasigntosaythatsomethingisnotallowedpolitely。Sentence (1 5)usespleaseasapolitewayofaskingsomebodytodosomething。Sentence (1 6)employspleaseasamildcriticism,toasksomebodytostopbehavingbadly。 3。4。6Usingtagquestions Aphrasesuchasisn’tit?,won’tit,ordoesn’tsheisaddedtotheendofasentencetomakeitaquestionortoaskyoutoagreewiththeabovestatementpolitely。Examples: (1 7)Let’sgofishingthisafternoon,shallwe? (1 8)Turnonthelightforme,willyou? 3。5Rhetoricaldevices Someeuphemismsareinventedbyrhetoricalmeansasfollows。 3。5。1Usingmetaphor InEnglish,manyeuphemismsthemselvesarevividandpopularmetaphors,soitisnecessarytofindoutwhatmetaphormeans。Ametaphoremploysawordoraphrasetoindicatesomethingdifferentfromtheliteralmeaning。Peopleseldomsayhediedbuthewenttosleepforeverorhewenttohislonghome。Here,gotosleepforeverandgotoone’slonghomearebothmetaphorsandeuphemisms。Moreexamplesare: (1 9)HeisHamlet。 (20)Hisplaniscastleintheair。 (2 1)JohniscarryingcoalstoNewcastle。 (2 2)thereforeitisbettertobeaguestofthelaw,whichthoughconductedbyrules,doesnotinterferetoowithagentleman’sprivateaffairs。〔14〕 Insentence (2 2),tobeaguestofthelawmeanstobeinprison,buttheformerisapleasantsubstitution。Soapywouldratherspendhiswintersinprisonthangetsomehelpfromcharityorganizations,forifhewantstogethelpfromcharities,hisprivateaffairswillbeinterfered。 3。5。2Usingunderstatement Forthesakeofpolitenessandpleasantness,peopleoftenuseanotherformationcalledunderstatement,which,isnottostatesomethingfullyoradequately。Understatement,asthewordsuggests,isastatementthatisnotstrongenoughtoexpresshowgood,bad,impressiveetcsomethingreallyis。〔15〕Understatementachievesitseffectofemphasizingafactbydeliberatelyunderstatingit。〔16〕 Understatementisusuallypidedintolitotesandmeiosis。Litotesisunderstatementbyusinganegativestatementinsteadofapositiveone〔17〕。Examples: (2 3)Sheisveryugly。Sheisnotparticularlygoodlooking。 (2 4)Hewasquiterich。Hewasamanofnomeanwealth。 Insentence (2 3),notparticularlygoodlookingismoreneutralandvaguethanugly,sotheemploymentofthiseuphemismsuccessfullyavoidsannoyingthepersonconcerned。Sentence (2 4)hassomethingtodowithpersonalaffairs。Westernersdon’tlikeotherstotalkabouttheirprivateaffairs。Wealthbelongstoone’sprivacy,soitismorepolitetousearoundaboutwaytotalkaboutitwhenyouhaveto。 Meiosisismerelyunderstatementwithouttheuseofnegatives〔18〕。Examples: (2 5)Herdaughterisinprison。Herdaughterlivesunderthegovernment’sexpense。 (2 6)Ican’tpromise。Sorry,thisisinfactmorethanIcanpromise。 prisoninsentence (2 5)isanunpleasantword。Generalspeaking,peoplearesensitivetothewordprisonifoneisinprison,youhadbetteravoidmentioningprisoninfrontofhisrelatives。Sentence (2 6)isarefusal。Whenyourefusesomeone,indirectwordswillgetabetterresult,fortheywillnotmakehimloseface。 Byusingunderstatements,thespeakersdonotseemtobesocrueltootherswhomtheyspeaksomethingupsettingto。 3。5。3Usingmetonymy MetonymyisanotherveryusefulrhetoricalmeanstoformEnglisheuphemisms。Itusesthenameofonethingtosubstitutethatofanother。Byusingit,someunpleasantexpressionscanbeavoided。Metonymycanbefurtherpidedintothefollowing。 ()Substitutingthetypicalcharacteristicsofapersonfortheperson Forexample, (2 7)Grayhairsshouldberespected。 Intheabovesentence,Grayhairsisemployedtoreplaceoldpeople,forgrayhairisoneofthetypicalcharacteristicsofoldpeople。SinceoldisatabooinEnglishspeakingcountriespeopleexpressitwitheuphemisticwords。 ()Substitutingthewholeforthepart Forexample, (2 8)Shehasagoodchest。 Insentence (2 8),chestmeansbreast。Peopleconsiderbreastasanungracefulword,sotheyuseroundaboutwaytomentionit。 ()Substitutingthetoolsfortheactionorthething Forexample, (2 9)DuringtheWorldWarHitlerattendedtocarryfireandswordintoEverypartoftheworld。 Insentence (2 9),fireandswordhasthesamemeaningwithwar。Inwesterners’eyes,fireisthesymbolofhopeandswordisthesymbolofjustice。Aswarmakespeoplethinkofmisery,theyusuallydon’tmentionitdirectly。Here,fireandswordisusedtocreateasenseofsatire。 (30)Sellingcardsisforbidden。 cardsinsentence (30)meansdrugs。drugisasensitivewordasithassomethingtodowithcrimeanddecadence,soitisofteneuphemized。Peopleusecardtorefertodrugforthereasonthatdrugdealersputdisposabledrugsintofoldingpostcardsandsendthemtodrugaddicts。 ()Substitutingthenameofaplacefortheperson Forexample, (3 1)Tomissuccessfulinhiscareerbuthewasabrostal。 Brostalintheabovesentencemeansyoungcriminal。BrostalisthenameofalocalityinBritain。Becausethefamousyoungcriminalscenterislocatedthere,peopleusethenameofittoreplaceyoungcriminal。 4。CalcificationofEnglisheuphemisms Englisheuphemismsinvolvesinalmosteveryfieldoflife。Thispapertriestoclassifythemaccordingtothecontent。 4。1Inthefieldofdailylife 4。1。1Aboutoldage Itisnaturalforpeopletoexperienceadult,middleage,oldageanddeath。Buttowesterners,oldagemeansworthlessandtheoldwillbelookeddownuponorevendeserted。Sonooneadmitsthatheisold。Peopledreadaboutoldagesomuchthattheyseethewordoldasataboo。Thus,theytrythEirbesttoborrowotherwordstoexpressit,e。g。:theadvancedinage,themature,thelongerliving,seasonedman,seniorcitizens,etc。Inshort,westernnationshaveseniorcitizensorthelongerlivedbutnooldage。Unemploymentisstillabigsocialprobleminwesterncountries。Itissodreadedthatitalmostmakespeoplebecomeshiveringwhentheythinkofit,particularlyduringperiodsofeconomiccrisis。Andonceyouareoutofwork,povertyistheinevitableresult。Wholikestoliveapoorlife?Thus,unemploymenthasbecomeahottopicinpoliticalcompetition。Nearlyeverycandidatelooksonthelowunemploymentrateasoneofhisorhertrumpstowin。Moreandmorepeoplegetusedtobeconsideratewhentheywanttomentionunemploymentandpoverty。Asaresult,manyvagueexpressionsorwordsarecreatedtoreplacethem。Forexample,whenthebosswantedtodismissJohn,hewaslaidoff,easedoutorgiventhewalkingticketandhebecamealayoffworker。Atfirsthewasoutofpocketandlivedinreducedcircumstances(penniless),thenhelivedindifficulties(indebt),laterhehadnochoicebuttomoveintoasubstandardhousing(slums)。Besides,Thepooristhehavenots,theunderprivilegedorthedisadvantaged。Andtherearenopoorcountriesintheworldfortheyarereplacedbydevelopingnationsoremergingnations。Whentheseeuphemismsareheardfromthepeople,theyareusedtosoftenharshreality,butwhengovernmentsusethem,theyarechangedintodecEIvingwords。 4。1。3Aboutmenialjobsandprofessions Therearemanypeoplewhoundertakehumblejobsthatarelookeddownuponbythepublic。Forthesakeofpoliteness,peopleuseupgradingeuphemismstoupliftthesejobsbyname,notbystatus。Examples: (3 2)Maryalwaysturnstoherunclewhenthereissomethingwrongwithhershoesforheisashoerebuilder。 (3 3)Supervisorsarestrictandmeantoworkers。 (3 4)Themainworkoftreesurgeonsistomakegoodoftrees。 (3 5)Weneedapipeengineerbecausethepipeinourkitchenisdripping。 Intheabovesentences,cobbler,foremen,treetrimmersandplumberarereplacedrespectivelybyshoerebuilder,supervisors,treesurgeonsandpipeengineer。Awashwomanisreplacedbyclothesrefresher,andsoon。Allthesewordsareusedforthesamepurpose:toavoidoffendingpeoplewithhumblejobs。Theusageofoccupationaleuphemismsreflectsasenseofinferiorityaswellasastrivingforbetterthings。 4。1。4Aboutmenstruation Thedesiretoescapefromunpleasantfeelingsbringsoutmanyeuphemismsonexcretionofwomen。Menstruationeuphemismisoneofthem。Sandsoon。Alloftheseeuphemismsareusedtoavoidthefeelingofembarrassmentanddistaste。 4。2Inthefieldofeducation Teachershavetomakecommentsonstudents。Whentheywanttopointoutshortcomingsorbadbehaviorofstudents,theyoftenuseroundaboutwaysinordernottohurtstudentsandtheirparents。Thefollowingaresomemostlyusedeuphemismsinthisfieldandtheirrealmeanings。 (3 6)Thestudentisobtuse。Thestudentisabitslowforhisage。Thestudentsseemstobementallyretarded。 (3 7)Hehasfailed(flunked)amajorcourse。I’msorrytofindhimanunderachieverforamajorsubject。 (3 8)Thestudentislazy。Thestudentneedstoraisehisambitionabit。I’mafraidthestudenthastoexerthimselfinhisstudy。Heissuretogofarifhecanusehisresourcesfully。He’llgosomewhereifheishighlymotivated。 (3 9)Thestudentisnoisy。Heneedstodevelopquieterhabitsofcommunication。 (40)Thestudentisabully。Heneedshelpinlearningtouseisleadershipqualitiesdemocratically (4 1)Helies。Hehasdifficultyindistinguishingbetweenimaginaryandfactualinformation。 (4 2)Thestudentcheats。Heneedshelpinlearningtorespectthepropertyrightofothers。 (4 3)Thestudentmustmendhisway。Heneedstobebroughtbackintothemainstream。〔19〕 4。3Inthefieldoflaw Sincecrimesaretabooedinmanysocialsituations,peoplecreatealargenumberofeuphemismstoreplacethem。Hereisalistofcrimesandtheircorrespondingeuphemisms。 CrimesEuphemisms crooked,fraudulentfreewheeling thieffivefingers,adip,afork violenceaction murdertakecareof prostitutebrass,daughterofeve heroinBigHarry opiumblackstuff 4。4Inthefieldofpolitics Politicsisoneofthefertilefieldsforthegrowthofeuphemisms。Witheuphemisms,politiciansalwaysjustifytheiractionsandbeautifytheharshrealitiesforsomecertainpurposes。Onlywhenthepublicbelievesthatthesocietyundertheirleadhasbecomebetter,cantheirpoliticallifesurvives。Thelistofsuchkindofeuphemismsisendless,e。g。:aggressionisspokenaspreemptiveaction,etc。Thiskindofeuphemismsisusedtocoverupthetruenatureofsomepoliticalevents,misleadingthepublicwithpleasantandsweetwords。〔20〕 4。5Inthefieldofcommerceandindustry Euphemismscanalsobeseenintheareaofcommerceandindustry。Example: (4 4)Johnwasoutofgameandhejumpedfromthe20thfloorofabuildingoutofdesperation。 (4 5)Sheisanegativesaverforshealwaysbuyssomethingexpensivebutunnecessarysoshehastoborrowmoneyfromothersattheendofeachmonth。 Intheabovesentences,bankruptandoverspenderaresubstitutedbyoutofgameandnegativesaver。 Somecompaniesarenotlargeenoughtobecalledlargecompanies,buttheydon’twanttousefairlylargetodescribethemselvesforthesenseofdignity。Sosubstantialisemployedtoreplacefairlylarge,intheeuphemisticexpressionasubstantialandwellpersifiedgroupcompanies。Inthisfield,smallisregardedasataboowordtoo,sopeopleusemanynicesoundingwordstosubstituteit。InEuropeacompactisequaltoasmallcar。Andasubcompactmeansatypeofverysmallandinexpensivecar。Asitisinexpensive,itisattractivetopeople。Sometimessmallisreplacedbyintimateorlimited。Aseverybodyknows,anintimategatheringisusuallyasmallgathering。cheapisanothertabooword。Peopledon’tliketousethewordcheap。Instead,theyuseitseuphemisms,suchaslowcost,realisticallypriced,oreconomypriced。Inordertoattractcustomers,shopkeepersusepremiumpricedtodescribeexpensive。So,premiumpricedScotchesinfactisthemostexpensiveScotches。 5。ThesocialfunctionofEnglisheuphemisms 5。1Forevasion Sincedeathisinevitable,ithasbecomethefearofallhumanbeing。Inearlytime,peopleseldommentioneddeathdirectlybecausetheyweresuperstitiousaboutit。Theybelievedthatdeathwasadevilthatcanhearhuman’svoice。Soifyouspeakofit,itwillappear。Thus,thereweremanyeuphemismsabouttheworddiesuchasbreatheone’slastandjointhemajority。 Diseaseisanotherfearofman。Inprimitivesociety,asthelevelofmedicinewasverylow,peoplescarcelysurvivedwhentheygotsick。Tothem,diseasewasasdreadfulasdeath。Sotheydidn’tspeakitdirectlyeither。Inmodernsociety,althoughmanydiseasescanbecured,peoplearestillafraidofthem。Ontheonehand,ontheotherhand,theexpenseisaheavyburdentothefamilyespeciallythepoor。Thecommonresultisthatthepatientregainshishealthbutthewholefamilyhastoliveapoorlifeformanyyearsorevenalltheirlives。Thus,peopleusuallyuseeuphemisticwordswhentheymentionthenamesofdisease。Forexample,theBigCreplacescancerandAIDSsubstitutesacquiredimmunedeficiencysyndrome。 InChinesepeople’eyes,westernersarequiteopenminded。Butthisdoesnotmeanthattheytalkaboutallthewordsrelatedtosexfreely。Exceptforsomemedicaltermsinaspecialsituation,theymayuseeuphemisticwordstotalkaboutit〔21〕。Suchas,tohavesexandtomakelove。Wordsaboutthebirtharealsoseldommentioneddirectlybecausetheymakepeoplethinkofsex。Whenawomanispregnant,tohaveoneontheway,etc。 5。2Forpoliteness ThePursuitofbeautyisthenatureofhumanbeing。Beautyhelpsonefeelconfidentwhileuglinessmakesonehaveasenseofinferiority。Soitisimpoliteevenoffensivetosaysomeoneisuglydirectly。Whenpeoplewanttoexpresssomeoneisugly,theyusuallysayHeisplainlookingorSheisnotpretty,etc。Withtheimprovementoflivingstandard,moreandmorepeoplehaveaweightproblem。Variousproductsoflosingweightfloodintothemarketforbeingtoofatisnotonlyaproblemofappearancebutalsoaproblemofhealth。Obesitybringsinconvenienceaswellastheriskofmanydiseases。Therefore,therearealotofeuphemismsaboutfatnesslikeplump,chubbyortubby,etc。Skinnyisanotherunpleasantword。Noonelikestobedescribedasskinny,buttheywillbereallypleasedwhentheyhearothersdescribethemasslimorslender。 Thedisabledneedhelpandprotectionbuttheyaresensitive,too。Sopeoplehavetochoosetheirwordscarefullywhentheytalkaboutthem。Manyeuphemisticwordsaredesignedtoavoidmentioningthehandicapped。crippleiseuphemizedastheinconvenienced,andsoon。。 5。3Forelegance Excrementisadisgustingtopicinpoliteconversation。Theyareavoidedbymeansofeuphemisms。Defecationreferstooneofthesickestelementsintheworld。Whenyougotoseeadoctorforastomachupset,thedoctorwillaskyou,Howisyourbowelmovement?Andifhewantstohaveafurtherexamination,hewillneedaspecimenofyourmanure。IfsomeoneroundshisthumbandindexfingeruptoformtheletterCwithotherfingersstretchingout,hewantstogotoW。C。Thereareotherexpressionshavingthesamemeaning,liketosingasong,toseethemoon,answerthenature’scall,doone’sbusinessorsimplyExcuseme。 Somepartsofbodyareassociatedwithsex,sotheyareavoidedbeingsaiddirectly。Thisgeneratesalargenumberofeuphemisms。bigbroweyes,bustorcoconutsreferstofemale’naturals,affairortailssuggestsexorgansofhumanbeing,etc。Likepartsofbody,nakednessisataboooutofembarrassmentorshame。AccordingtotheBible,AdamandEveatethewisefruit,foundthemselvesnakedandfeltveryashamed。TheyhidthemselvesbehindthebushwhentheLordcametoseethem。Thentheyusedfigleavestocoverimportantpartsoftheirbodies。Thisstorydemonstratesthatnakednesshasbeenatabooforalongtime。Therearemanyeuphemisticwordsaboutnakedness,likealtogetherandinone’sbirthdaysuit。Onceamanwasbathingwithoutlockinghisdoor,oneofhisfriendsrushedintohisroomforemergencyandfoundhewasnaked。Theybothfeltembarrassed。Thenthemanwithnothingonsaid,YouaretheonebesidesmymotherwhohasseenIaminmybirthdaysuit。Bothofthemimmediatelyburstintolaughter。 5。4Fordisguise Everythinghasmeritsanddemerits,andeuphemismisnottheexception。Oneofthecharacteristicsofeuphemismsisitsvagueness。〔22〕Sotheyareemployedtoconcealharshandunpleasantthingsincommunications,creatingaharmonyenvironment。Butitisthisspecialfeaturethatcreateschancesforpoliticiansandbusinessmentomakeuseofeuphemismstoachievetheirselfishgoals。 Politiciansarefamousfortheirabilitytoplaywords。Theycaneventurnfactsupsidedown。Theytrytheirefforttopersuadepeoplethattheyliveabetterlifeundertheirleadershiptherebytogetsupportandholdtheirpositions。Oneoftheeffectivemethodstheyuseistheusageofeuphemisms。Therefore,manyeuphemismsaboutpoliticscanbeseen。Forexample,defoliationisfordestroyingcrops,andsoon。 Ifyouwanttosurvivethesharpcommercialcompetition,youhavetokeepalertandattractcustomers,thesourcesofbenefits,bymeansofadvertisements。Euphemismisacommonbutsuccessfulwayusedincommercialadvertisements,foritseemsthateverybodypreferscomplimentsandpraisetoharshandupsettingtruth。Airlinecompaniesareexpertsinusingeuphemisms。Theycallthefirstclassdeluxeclass,thesecondclassbecomesfirstclassandthethirdclassiseconomicclass,businessclassortouristclass。Inthiscase,passengersinthethirdclasswillnotfeelinferioranddon’tlosetheirfaceswhentheytellotherstheytaketheeconomicclass,andpassengersinotherclassesareupliftedatthesametime。 Euphemismthatfunctionsasdisguiseisakindofdeceitfortheycoverupthefactofmatters。 6。Conclusion Theemergenceofeuphemismsiscloselyrelatedtolanguagetaboosandreligion。Euphemismsareformedthroughvariousdeviceslikephoneticdevices,spellingdevices,vocabularydevices,grammaticaldevicesandrhetoricaldevices。Euphemismsarenowusedinalmostallfieldsoflifesuchasindailylife,inthefieldofeducation,etc。Theyperformthefunctionofevasionwhentheyareusedtoreplacetaboos。Besidesevasion,theyareemployedforpoliteness,eleganceanddisguise。Sinceeuphemismsplayanimportantroleinlanguage,itisagoodwayforEnglishlearnerstoimprovetheirEnglishstudybylearningandemployingEnglisheuphemisms。 Bibliography〔2〕LongmanAdvancedAmericanDictionary〔z〕。Beijing:ForeignLanguageTeachingandResearchPress,2003。p485 〔3〕ThePaperbackOxfordEnglishDictionary〔z〕。Beijing:ForeignLanguageTeachingandResearchPress,2003。p281 〔4〕冯翠华。英语修辞大全〔M〕。北京:外语教学与研究出版社,2003。p207〔6〕王丽敏。英汉委婉语对比研究:硕士学位论文。中国优秀博硕士学位论文数据库,2004。p15 〔7〕孙丹。英语委婉语解析〔J〕。太原城市职业技术学院学报,2003,3。p154 〔8〕陈文乾。英语委婉语的成因、构成方式及适用范围〔J〕。经济与社会发展,2004,2。p149 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